since 1976
since 1976
A pioneer in the electric vehicle (EV) industry, BYD is marking its first anniversary in the country with a series of remarkable accomplishments that are testament to its unwavering dedication to innovation, sustainability and customer satisfaction in a demanding market.
Currently among the top selling EV models in Asia, BYD’s journey in Malaysia began with the launch of the ground-breaking BYD ATTO 3 one year ago, receiving an overwhelming response with over 1,000 orders placed within the first 10 days, with 100 units successfully delivered during this initial period. It continued to break records by delivering 1,000 units of the electric vehicle within the first 100 days of its launch. BYD's strength lies in its advanced manufacturing technology, exceptional design, and competitive pricing, making eco-friendly mobility more accessible for Malaysians. In July 2023, BYD established itself as Southeast Asia's leading EV manufacturer.
Showcasing its commitment to bringing its innovative EVs to Malaysians, BYD subsequently launched the BYD DOLPHIN in July 2023, its second all-electric vehicle for the nation’s passenger car market. The model boasts smooth acceleration, reaching 100km/h in just seven seconds, powered by BYD's iconic Blade Battery technology.
In just one year, BYD has established a nationwide network, comprising state-of-the-art showrooms and service centres in the Klang Valley, including Ara Damansara, Glenmarie, TREC Kuala Lumpur, Setia Alam, Putrajaya, Balakong, and Cheras. This network ensures accessibility, convenience, and top-notch sales and aftersales services. Beyond the Klang Valley, BYD has expanded its presence to northern regions such as Alor Setar and Sungai Petani in Kedah, Penang Gurney, Butterworth, Ipoh, the southern region at Mid Valley Southkey Mall in Johor Bahru, and East Malaysia at Kuching OneCity Mall. To date, BYD boasts 14 showrooms and has enlisted 14 dealers nationwide. The phase 3 recruitment of dealers has been initiated with the aim of expanding to additional regions.
To further amplify its service offerings, BYD introduced several aftersales service packages, including Service Standard and Service Plus packages earlier this year. These packages ensure that every facet of after-sales service adheres to global benchmarks, guaranteeing BYD EV owners a seamless ownership experience. The company's digital initiatives further enhance customer service, providing convenient service center location finding through the user-friendly BYD mobile application and technician-performed service diagnostics.
The year also saw Sime Darby Beyond Auto, the official authorised distributor of BYD in Malaysia, joining forces with Scientex Berhad to formalise their commitment to championing the widespread adoption of EVs and seamlessly integrate EV charging facilities into affordable housing developments.
Jeffrey Gan, Sime Darby Motors Managing Director, Southeast Asia, said, “BYD's first year in Malaysia has been nothing short of extraordinary. The overwhelming response and achievements signify a paradigm shift in our automotive industry. The collaboration between Sime Darby Motors Malaysia and BYD has not only introduced cutting-edge electric vehicles but also redefined customer expectations. We are not just celebrating a year but a future where sustainability, innovation, and customer satisfaction seamlessly converge.”
Eagle Zhao, Managing Director of BYD Malaysia, added, "As we reflect on BYD's year in Malaysia, we are filled with gratitude for the warm reception and enthusiasm from the Malaysian market. The success of the BYD ATTO 3 followed by the rapid introduction of the BYD DOLPHIN demonstrate the growing appetite for electric vehicles in Malaysia. BYD's commitment goes beyond delivering cutting-edge vehicles; it encompasses creating a holistic ecosystem for electric mobility.”
Commemorating its anniversary, BYD hosted a celebration in appreciation of Malaysian BYD owners for their support and being part of the BYD community. The grand occasion marked the year’s resounding success and showcased BYD’s commitment to fostering stronger connections and creating more memorable moments in the journey ahead.
Making the occasion even more memorable, BYD Sime Darby Beyond Auto unveiled the BYD ATTO 3 Anniversary Limited Edition, featuring an exclusive body kit edition. Limited to 500 units, the anniversary edition boasts a unique Boulder Grey and Ski White colour scheme, available exclusively for the Extended BYD ATTO 3 variant. The striking makeover includes a front bumper lip, front spoiler, front bumper panels, side mirror covers, rear spoiler, rear diffuser, dechromed window panels, side-step panels, and C-pillar panels. With its lowered stance and sporty accents, this Anniversary Limited Edition BYD ATTO 3 makes a bold styling statement.
In conjunction with the 1st anniversary celebration, Sime Darby Beyond Auto is thrilled to announce exciting offers, customers can make their bookings before 31st December 2023 and enjoy exclusive limited time offering. Promotion options including a Free Wallbox, Charging credits, or a 3-Year service package, exclusive rebates and a chance to visit BYD Headquarter in Shenzhen China. This promotion is applicable to both the BYD Atto 3 and BYD DOLPHIN models, with variant options varying for each promotional package. Terms and conditions apply.
The BYD ATTO 3 Anniversary Limited Edition, launching introductory price at RM173,800, will be first offered in an exclusive preview to BYD owners on December 8 and unveiled to the public on December 9 to 10 at Bukit Kiara Indoor Arena. Sales are set to commence on December 8, with initial deliveries to customers scheduled for early 2024.
